DJ Uppercut : Pieces

weiden+kennedy tokyolab
2004
AD: +cruz

Collaboration with +cruz and woog, Jose Cabeller's the GROOP, Ocean Monsters, Ryan Alexander and many other talented folks.

Uppercut is a Japanese DJ who fuses electronic hip hop against a american wild west landscape. It was apparent that a robot cowboy DJ should face off against a mischievous ninja using beats as his weapon of choice.

The DJ Uppercut project was a multi-product adventure that included CD and DVD Packaging, DVD Menus, and 2 Music Videos which came from a teaser video we also created.

Watch the Attack of the Ninja Music Video East Mix here

CD/DVD Packaging : Fold Out PosterCD/DVD Packaging : Fold Out Poster Collaboration with Gino Woo PekapuraPekapura Packaging overview from +cruz: "DJ Uppercut is an electronic one man band, fusing Japanese and country western. The “toy-in-a-box” package is inspired by the famous Japanese pretzel brand Pocky and its American counterpart, Cracker Jack, complete with perforated pockets that contain literal pieces of DJ Uppercut. The pieces assemble into a three dimensional diorama, a futuristic, cheap sci-fi western stage set where the 3D Uppercut cut-out battles through his many adventures using music as his weapon." uppercut in actionuppercut in action   ninja in actionninja in action   la femme ninjala femme ninja   DVD Menu ArtDVD Menu Art